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Mar 13, 2007

CBC’s Spin Cycles
Posted by: Warren Nightingale

CBC.ca
 
Spin Cycles is a six-part series produced for CBC Radio about the connections between the media and public relations. The series looks at how spin has come to dominate our political, commercial and cultural discourse. Each episode is approximately 50 minutes and is available for free to download in MP3 audio format from the CBC Web site.
 
The following is a description of the episodes from the CBC Web site:  
  • Episode 1: A century of spin
    How spin began. The rocky relationship between the press and public relations is now 100 years old.
  • Episode 2: The spindustrial revolution
    Countless "spindustries" have been spawned by our modern spin culture, including public relations, "earned media" and video news releases.
     
  • Episode 3: Calling Dr. Spin
    How far can political spin go? "Just watch me."
     
  • Episode 4: The spin doctor is in
    Twenty-four-hour TV news, increased competition in newspapers, the shrinking news cycle… they've all played a part in changing the way Canadian politics is covered. And in most cases, it's the spin doctors who have gained the upper hand.
     
  • Episode 5: Spinning war
    Governments have long relied on stagecraft, spin and other tools of public relations to sell war on the home front. And they've also become increasingly sophisticated at using the press to accomplish that objective.
     
  • Episode 6: Spinning into the 21st century
    The dawn of the Internet age poses significant new challenges for the press and PR industries. Will they even matter in a world where people can create their own media? What will be the future of spin?
 
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