Have the class do a neighborhood research audit of tobacco advertisements. Visit grocery stores, convenience stores and gas stations; search the streets for signs of tobacco promotion. Students can then evaluate the information collected, and develop a presentation of their findings. By carefully structuring the collection process, and deciding beforehand what kinds of information you are really looking for, the shared experience will be a productive and memorable one.

Provide the students with pre-printed sheets for collecting data, with columns for different kinds of information. Include the location, date and the person conducting the audit. Sometimes it is useful to provide questions which can be checked yes or no. Allow space for personal comments and observations, and space for photographic evidence and a sketch. Students could take along a camera to document billboards and other outside advertising and promotion.

The following are some thoughts to help you in the development of audit forms: 

• Which brand names and manufacturers are being promoted?
• What is the medium of promotion: billboard, poster, lighted sign, point of sale display, vending machine?
• Is a warning label visible?
• Is it legible?
• What does it say?
• What is the size of the display?
• Length, width, height of bottom above ground?
• Are tobacco products for sale nearby?
• Is candy being sold near tobacco products?
• Are children legally allowed to purchase tobacco products in your province?
• Could children purchase tobacco products at this location?
• Is there a special promotional deal offering discounts or premiums?
   
  
  
  

These activities are reprinted with permission from the The BADvertising Institute web site.