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STUDENT HANDOUT


Ad Analysis

Judging by the advertisements for each of the following brands, record what you think the personality of each brand might be, how it could be positioned in the marketplace (the slogan) and the promise it makes to consumers (what message does it deliver about the product?).

Brand

Personality

Position

Promise

Club Wicked - Get wicked.   
Just add Bacardi   
Miller Lite: Nectar of the guys.   

Bonus Question: Who do you think is the target audience for each ad?
Which do you think would most appeal to teens? Why?



Related Lessons/Activities

Interpreting Messages

 
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Ad Analysis - Handout  

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