Reading and Viewing

Purpose (Reading and Viewing)

• demonstrate comprehension of visual texts with specialized features (e.g., visual components of media such as magazines, newspapers, web sites, comic books, broadcast media, videos, advertising, and promotional materials)

Lessons

You've Gotta Have a Gimmick!

Violence in Sports

Taking Charge of TV Violence

TV Dads: Immature and Irresponsible?

The Anatomy of Cool

Freedom to Smoke

Thinking Like a Tobacco Company: Grades 4-6

A Day in the Life

Tobacco Labels

Creating a Marketing Frenzy

Scientific Detectives

The Broadcast Project

Teaching TV: Critically Evaluating TV

Thinking About Television and Movies
News and Newspapers: Across the Curriculum

The Broadcast Project

Teaching TV: Critically Evaluating TV

Advertising All Around Us

MNet Special Initiatives

Cybersense and Nonsense: The Second Adventure of the Three  CyberPigs

Jo Cool or Jo Fool

Student Tutorial (Licensed Resource)

Passport to the Internet: Student tutorial for Internet literacy (Grades 4-8)

 Strategies (Reading and Viewing)

• select and use strategies during reading and viewing to construct, monitor, and confirm meaning, including
            – predicting
            – making connections
            – visualizing
            – asking and answering questions 
            – making inferences and drawing conclusions
            – using ‘text features’
            – self-monitoring and self-correcting
            – figuring out unknown words
            – reading selectively
            – determining the importance of ideas/events
            – summarizing and synthesizing
  
   
• select and use strategies after reading and viewing to confirm and extend meaning, including
            – self-monitoring and self-correcting
            – generating and responding to questions
            – making inferences and drawing conclusions
            – reflecting and responding
            – visualizing
            – using ‘text features’ to locate information
            – using graphic organizers to record information
            – summarizing and synthesizing

Lessons

Do You Believe This Camel?

Thinking Like a Tobacco Company: Grades 4-6

The True Story

The Target is You!: Alcohol Advertising Quiz

Kids, Alcohol and Advertising: Messages About Drinking

Kids, Alcohol and Advertising: Young Drinkers

Kids, Alcohol and Advertising: Understanding Brands

Kids, Alcohol and Advertising:  Interpreting Media Messages

"He Shoots, He Scores": Alcohol Advertising and Sports

Who’s On First: Alcohol Advertising and Sports

Images of Learning: Elementary

Media Kids

Female Action Heroes

What's in a Word?

Put Downs

The Anatomy of Cool

Elections and the Media

You've Gotta Have a Gimmick!

Advertising and Nutrition: Looks Good Enough to Eat

Comic Book Characters

Teachable Moments

Pop Music Reaches Way Down

Student Tutorial (Licensed Resource)

Passport to the Internet: Student tutorial for Internet literacy (Grades 4-8)

 Thinking (Reading and Viewing)

• respond to selections they read or view, by
            – expressing opinions and making judgments 
               supported by explanations and evidence
            – explaining connections (text-to-self, text-to-
               text, and text-to-world)
            – identifying personally meaningful selections,
               passages, and images
   
• read and view to improve and extend thinking, by
            – analysing texts and developing explanations
            – comparing various viewpoints
            – summarizing and synthesizing to create new 
               ideas

Lessons

Creating a Marketing Frenzy

Freedom to Smoke

Image Gap

Mirror Image

A Day in the Life

Put Downs

The Anatomy of Cool

Media Literacy for Development & Children's Rights

Teachable Moments

The "BadAd" Essay Writing Contest

Christmas Commercialism

Hurricane Katrina and News Media

Buy Nothing Day

Smoke Screen

MNet Special Initiatives

Cybersense and Nonsense: The Second Adventure of the Three CyberPigs

Student Tutorial (Licensed Resource)

Passport to the Internet: Student tutorial for Internet literacy (Grades 4-8)

 Features (Reading and Viewing)

• explain how structures and features of text work to develop meaning, including
            – form, function, and genre of text (e.g., brochure
               about smoking to inform students; genre is
               persuasive)
            – ‘text features’ (e.g., copyright, table of 
               contents, headings, index, glossary,
               diagrams, sidebars, hyperlinks, pull-quotes)
            – literary elements (e.g., characterization, mood,
               viewpoint, foreshadowing, conflict, protagonist,
               antagonist, theme)
            – non-fiction elements (e.g., topic sentence,
               development of ideas with supporting details,
               central idea)
            – literary devices (e.g., imagery, onomatopoeia,
               simile, metaphor)
            – idiomatic expressions

Lessons

How to Analyze the News 

Taking Charge of TV Violence 

The Anatomy of Cool

Freedom to Smoke

Thinking Like a Tobacco Company: Grades 4-6

A Day in the Life

Tobacco Labels

Creating a Marketing Frenzy

Advertising All Around Us

Elections and the Media

Comparing Real Families to TV Families

Newspaper Ads

News and Newspapers: Across the Curriculum

Comparing Real Families to TV Families 

Student Tutorial (Licensed Resource)

Passport to the Internet: Student tutorial for Internet literacy (Grades 4-8)

Writing and Representing

Strategies (Writing and Representing)

• describe what is known about topics or issues and check for gaps in the information available

Lessons

Do You Believe This Camel?

Thinking Like a Tobacco Company: Grades 4–6

The True Story

Freedom to Smoke

Media Kids

Video Production of a Newscast

Reporter for a Day

Create a Youth Consumer Magazine

Do You Believe This Camel?

Advertising and Nutrition: Looks Good Enough to Eat

Teachable Moments

Bad Ads Essay Writing Contest

Media Kids