Understanding and Interpreting Media Texts
Understanding and Responding to Media Texts identify and explain the purpose and audience of a variety of media texts   identify and explain the messages in and meanings of media texts   compare their own and others’ responses to a variety of media texts and explain how audiences’ backgrounds affect the ways in which they negotiate meaning Deconstructing Media Texts identify the codes and conventions used in media texts and explain how they help to create meaning  analyse how the language, tone, and point of view used in media texts work to influence the interpretation of messages    describe the characteristics of particular media genres and forms, and explain how they help to convey meaning and influence the audience	Lessons that meet the Grade 11 expectations Advertising Marketing Tactics   Talking Back Alternative Ads   Parody Ads Gender Roles in Advertising    The Price of Happiness: On Advertising, Image, and Self Esteem Gotta Have It! Designer & Brand Names Kellogg Special K Ads Advertising and Male Violence   Sex in Advertising    The Pornography Debate: Controversy in Advertising   Alcohol Don't Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns Environment Resource Racket: A Global Perspective on Resources and Consumption Internet Challenging Hate Free Speech vs the Internet   Hoax? Scholarly Research? Personal Opinion? You Decide!   Propaganda Techniques on Hate Sites The Privacy Dilemma   Understanding Online Hate  Media Defining Pop Culture Individuality vs. Conformity Public Images   Hype   Political Cartoons Magazine Production Movies Violence on Film Movie Heroes and the Heroic Journey The Blockbuster Movie News Journalism    How to Analyze the News Crime in the News You Be the Editor Bias   That's Me You're Talking About The Front Page Bias in the News Fact Versus Opinion Diversity Audit  Music Popular Music and Music Videos     The Function of Music Stereotyping Images of Learning: Secondary The White Screen: Absent Voices in the Media   Too White: Minority Representation in the Media Perceptions of Youth and Crime   Perceptions of Race and Crime Suffragettes and Iron Ladies Ethnic and Visible Minorities in Entertainment Media Television Camera Shots Cinema Cops Crime Perceptions Quiz Comparing Crime Dramas Viewing a Crime Drama   Scripting a Crime Drama   Broadcasting Codes   Television Newscasts Violence on Television Student Tutorial (Licensed Resource) MyWorld: A digital literacy tutorial for secondary students Teachable Moments Photographic Truth in the Digital Era Pop Music Reaches Way Down The "BadAd" Essay Writing Contest A Fish Out of Water A Gold Medal is Worth its Weight in Endorsements A Tale of Two Cities And Now a Word From Our Sponsor Buy Nothing Day Captive Audience? Christmas Commercialism Dove's Campaign for Real Beauty Earth Day Hurricane Katrina and Celebrities Hurricane Katrina and the "Two-Photo Controversy" Hurricane Katrina and the Internet Smoke Screen TV Turnoff Week What Do Halloween Costumes Say?
Media and Society
Understanding Media Perspectives analyse the representation of groups and individuals in media texts and comment on the perspectives, beliefs, or biases that are evident in the texts    analyse media representations of current social, political, and cultural issues and events, and explain how the representations might affect the audience’s interpretation of the issues   analyse the representation of behaviours and attitudes in media texts and comment on how they influence the behaviours and attitudes of the audience Understanding the Impact of Media on Society evaluate the impact of mass media on perceptions of Canadian identity   analyse the impact of the media and of communication technologies on health, relationships, and interpersonal communications   assess the impact of the media on countries, cultures, and economies around the world and/or the relationships among them, focusing on globalization   examine the ways in which the media and communication technologies can infringe on the privacy rights of individuals, and how consideration of those rights affects the behaviour of the media industry   explain how people use media and communication technologies in their personal and working lives and identify some of the effects of those technologies
The Media Industry
Industry and Audience analyse how and why media companies, sponsors, and advertisers identify and target audiences based on socio-economic factors and how they assess and react to audience response   identify some of the ways in which the delivery of content to audiences has changed as a result of new technologies and describe the effects of those changes  explore how a media product or personality is marketed to an audience across a range of media platforms  Ownership and Control explain how government regulations and industry codes affect the way in which media companies operate   research the current patterns of media ownership and explain the impact of these patterns on access, choice, and range of expression   explain the impact of technology on the perspectives and voices available to media audiences   analyse the factors that determine what media texts will or will not be made available to the public   analyse the effects of new technologies on the media industry
Producing and Reflecting on Media Texts
Producing Media Texts create media texts for different purposes and audiences   select an appropriate form for a media text they plan to create, and explain why they made that choice select and use the conventions and techniques of a particular form to produce media texts select and use the appropriate level of language, tone, and point of view when creating media texts for specific purposes and audiences   employ planning strategies for pre-production, production, and post-production   research and obtain the necessary credits and permissions for the media texts they create, and explain the importance of doing so Careers in Media Production  identify and distinguish between the various positions involved in the production of a variety of media texts research careers in the media and in related industries Metacognition reflect on how their behaviours as consumers of media have changed in response to their study of media   reflect on the strategies they used to evaluate media representations   select and present work that reflects their growth and competence as media creators, and explain the reasons for their choices