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Overall Expectations
By the end of this course, students will:
4. demonstrate an understanding of, interpret, and create a variety of media texts.
Specific Expectations
Demonstrating Media Knowledge and Skills
By the end of this course, students will:
Understanding Media Texts
4.1 view, read, and listen to media texts to compare the information available on a subject or issue in different sources (e.g., compare television, newspaper, and Internet accounts of the same event; compare advertising from different companies or stores; view the Aboriginal Peoples Television Network [APTN] and compare Aboriginal perspectives with perspectives in other sources)
Interpreting Media Texts
4.2 analyse a variety of advertisements to identify language and other features that are designed to appeal to specific audiences (e.g., use of repetition, synonyms, non-standard spellings, descriptive words, youth-oriented slang and idioms; use of particular types of music or visuals)
Teacher prompt: “Which consumer group is targeted in this advertisement? How do you know?”
Creating Media Texts
4.3 create media texts using language and features appropriate for the intended audience (e.g., an advertising campaign for Student Council elections, a video promoting healthy lifestyle choices, a website for students about strategies for finding summer employment)
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