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Overall Expectations
By the end of this course, students will:
4. demonstrate an understanding of, interpret, and create a variety of media texts.
Specific Expectations
Demonstrating Media Knowledge and Skills
By the end of this course, students will:
Understanding Media Texts
4.1 view, read, and listen to a variety of media texts, and explain some ways in which they influence society (e.g., how the ideas and images in various media affect social and cultural norms, lifestyles, and gender roles)
Teacher prompt: “Which groups in Canada are represented most positively and which are most negatively represented in ads on television and in magazines?”
Interpreting Media Texts
4.2 analyse coverage of current local, national, or global issues in a variety of media texts to identify subjective approaches and types of bias
Teacher prompt: “In this news report about a conflict between two countries, does the reporter favour one side over the other? Give support for your opinion.”
Creating Media Texts
4.3 create a variety of media texts for specific purposes and audiences, and explain how the purpose and audience influenced their design decisions and language choice (e.g., a class newspaper or pamphlet to inform parents about the achievements and activities of students in the class; an advertising campaign to appeal to specific consumer groups; a review of a television program, film, or artistic performance to encourage teenagers or adults to see it)
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