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LESSON COMPETENCIES CHART



Packaging Tricks

Author: Media Awareness Network
Level: Elementary Cycles One and Two
Subject Area: English Language Arts, Visual Arts

Description: This lesson introduces students to the ways in which packaging is designed to attract kids. The class begins with a discussion about packaging, and how the design, promotions and product placement all contribute to make a product attractive to consumers. In a series of individual and group activities, students compare similar food products based on packaging and on taste; assess the nutritional value of the foods and beverages they enjoy; and participate in a field trip to a local grocery store to see how packaging and placement affect consumer choices.

Cross-curricular Competencies Broad Areas of Learning
  • To use information
  • To exercise critical judgement
  • To be creative
  • To work with others
  • To communicate appropriately

 

  • Health and Well-Being
  • Consumer Rights and Responsibilities
  • Media Literacy

 

This lesson satisfies the following English Language Arts Competencies from the Quebec Education Program:

Competency 1: To Read and Listen to Literary, Popular and Information-Based Texts

Essential Knowledges:

  • Uses prior knowledge and personal experience of the content of a text
  • Use of pictures and other graphic representations to interpret texts
  • Questions and talk with others to clarify and enrich interpretations
  • Makes predictions, confirmations and inferences, when prompted by the teacher
  • Makes connections to prior knowledge or to other texts
  • Uses different reading strategies according to the text type
  • Reads, listens to and views a range of self-selected and personally relevant texts that include:
    • Use of personal, social and cultural background and experiences to interpret texts
  • Develops a personal response process in the context of a community of readers through:
    • Discussion of responses with others individually, on small groups and in the whole class
    • Development of opinions on literary or popular texts
    • Sharing of responses with others to clarify meaning and enrich interpretation
    • Comparing own responses with those of others at a beginner's level
  • Moves beyond the initial response through:
    • Responses to texts in a variety of ways that include talking, writing, the Arts, Media
    • Early attempts to explain own views of a text
    • Support for own views with references to the text in small and large group discussions
    • Discussions of structures and features of text and their impact on the reader
    • Discussion of the structures and features of a text and their influence on the meaning of a text
  • Sees a text as a construction through:
    • Identification of some of the ways in which information is presented in popular and information-based texts 3
  • Understands the influence of familiar structures and features on the meaning of text through:
    • Identification of some structures and features of familiar text types
  • Begins to identify the view of the world presented in a text through:
    • Making of inferences, when prompted, about the view of the world presented by the text

Competency 2: To Write Self-expressive, Narrative and Information-based Texts

Essential Knowledges:

  • Writes to a familiar audience in order to express meaning(s):
    • Specific structures and features of familiar texts incorporated into own writing
  • Experiments with familiar structures and features of different text types in own writing:
    • Based on wide repertoire of texts read, viewed in the media and encountered in her/his community
    • To suit own purpose and audience
  • Develops concept of writer's craft:
    • Guided discussion and questioning of texts read, listened to and produced in order to discover how the text works

Competency 3: To Represent Her/His Literacy in Different Media

Essential Knowledges:

  • Uses the familiar images, signs, symbols and logos in his/her environment:
    • Recognition that they are made by people for different purposes
    • Recognition that they have meanings/messages
  • Uses a repertoire of strategies to unlock messages/meanings in various media texts:
    • Use own questions in order to predict and confirm
    • Draw on prior experience with familiar media texts to understand how they are constructed
    • Rereads/looks again in order to clarify and extend understanding of a text
  • Uses structures and features of texts:
    • Compare structures and features of familiar media texts
    • Uses visual texts to communicate information in group productions of media texts
    • Locates similar structures and features in media texts (i.e. a movie and a poster)
    • Uses familiar structures and features to respond to and produce media texts
  • Makes meaning of a media text by:
    • brainstorming
    • drawing on prior knowledge
    • sharing responses with peers
    • making connections to own experiences
    • considering some of the functions of different, familiar media in relation to her/his understanding of the messages/meanings of a text
    • Using structures and features of the medium and text type in order to clarify meaning and explain her/his response, in collaboration with peers
    • Identifying and discussing some of the ways in which pictures, illustrations, popular symbols and signs and images enhance the messages/meanings in media texts designed for young viewers
  • Consider some of the functions of the media through:
    • Collaboration with peers in pairs, small groups and whole class to clarify, decode and respond to media texts
    • Identifying her/his understanding of the messages/meanings of familiar media texts
    • Looking at some functions of different, familiar media in relation to her/his understanding of the messages/meanings of a text
    • Describing some of the features of media texts, with content aimed at viewers of the same age and younger, that entertain, inform and promote
  • Understands that texts are social and cultural products through:
    • Own response and responses of others:
      • Compares own response with those of peers in order to support and enrich own understanding
      • Explores how the structures and features of texts shape meaning for audience
  • Pre-Production:
    • Selection from the following text types (NOTE: The texts listed below are the same as those that are referred to throughout the Production Process):
      • Greeting cards, illustrated picture books, storyboards, paintings and drawings, illustrations (using different media), cover for a favourite book
      • Immersion in the text type to be produced and discussion of its structures and features 1 2 3
      • Creation of criteria for guiding production:
        • Initial consideration, based on her/his knowledge of familiar text type 2 3
  • Production:
    • Production of the texts listed above in groups with peers that:
      • Incorporate images, symbols, signs, logos and/or words to communicate meaning or message
      • Incorporate appropriate communication strategies and resources given the text type and the context
      • Function as popular media text type
      • Function as information-based text type:
        • Follows an appropriate, prescribed procedure to locate, organize and present information, with guidance, on a familiar topic
        • Gathers and sorts information, as a beginner and with guidance, on a familiar topic from various media
        • Use mixed media, e.g. images and words
        • Entertain, inform and persuade
  • Post Production:
    • In collaboration with group members:
      • Review of texts produced in order to focus on message/meaning
      • Seeking of feedback from peers

Competency 4: To Use Language to Communicate and Learn

Essential Knowledges:

  • Shares information with peers and teacher
  • Talks about responses and point of view with peers and teacher
  • Asks and answers questions from peers and teacher
  • Participates in collaborative improvisation and role-playing activities to communicate experiences and responses:
    • Creation of a scene, given a framework
  • Responds to the ideas and points of view of others with sensitivity and interest
  • Talks through new ideas and information
  • Shapes communication to achieve its purpose and to meet the needs of the listener/audience
  • Examining of alternative points of view and providing reasons for choosing one over the other
  • Uses language (talk) for learning and thinking by:
    • Participating in collaborative reading, writing, viewing, visually representing, listening and talking activities:
      • Writing, producing and reading together
      • Brainstorming
      • Planning of a cross-curricular or mixed media project
    • Participating in role-playing, improvisation and storytelling activities to try out new ideas in new situations and for other purposes
    • Questioning and challenging of different points of view/perspectives
  • Listens critically      

 


Related Lesson

Packaging Tricks

Related MNet Resources

Media Education in Quebec

Media Education in Canada

Elementary lessons and related competencies indexes

Cycle one

Cycle two

Cycle three

Secondary lessons and related competencies indexes

Cycle one

Cycle two

 


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